Tutel AIEverything you need to practice, measure and improve
Tutel AI works the same way for a solo rep and for a 50-person team: practice a real conversation, get an honest score, and know exactly what to work on next.
For individual reps
Rehearse the call you’re nervous about before it happens. Practice on your own schedule, see your scores climb, and walk into real conversations with lines you’ve already said out loud.
Start practicingFor sales leaders
Give every rep a practice partner that never runs out of patience. Assign the skills each person needs, see who’s improving, and bring real evidence to one-on-ones.
Set up a teamLive conversations with buyers built for your world
You talk; the buyer listens, reacts and pushes back. Each buyer is built from your profile: your industry, what you sell, who you sell to, your deal size and your sales cycle.
- Voice calls with an AI buyer you can see and hear
- Buyer roles from owners and executives to managers, specialists and coordinators
- Four difficulty levels, from a receptive buyer to a multi-stakeholder call that won’t close in one go
- The buyer’s style, mood, urgency and authority vary every session
- Prep sheets: describe a real upcoming meeting and practice that exact buyer
- Calls run up to 30 minutes
Scenarios you can practice
Your plan for the meeting stays with you. Tutel gives the buyer the context of the deal, never your notes on how you intend to win it.
8 sales skills, scored on every call
Each skill is scored from 0 to 100 against a detailed rubric, with medal bands: Bronze at 60, Silver at 70, Gold at 80, Platinum at 90 and Diamond at 95. Every score points to the moments in the call that earned it.
Discovery & Qualification
Uncovering needs, quantifying the pain, mapping who decides, and qualifying budget and timing.
Active Listening
Catching signals, reflecting back, and building on the buyer’s own words instead of talking over them.
Value Articulation
Connecting what you sell to the buyer’s problem and outcomes, and why it beats the status quo.
Objection Handling
Brush-offs, skepticism and stacked objections, answered without getting defensive.
Negotiation
Protecting value under price pressure and trading on more than discounts.
Closing & Commitment
Asking for a clear next step and getting a real commitment.
Rapport Building
Earning trust and keeping the conversation human.
Adaptability
Reading the buyer’s style and adjusting in the moment.
Feedback you can act on before your next call
A score alone doesn’t change behavior. After each call Tutel tells you the one thing to fix, shows you where it happened, and gives you a better line to try.
- Your one thing: the single change that would have moved this call most
- What you did well and what to work on, with timestamps
- A full transcript of every call, with each moment one click away
- Sage, an in-app coach that helps with your profile, prep sheets and questions
8 professional competencies, tracked over time
Skills show how one call went. Competencies show who you’re becoming. They’re rated from 0 to 1000, weighted for difficulty, and placed into tiers after your first 10 calls: Developing, Competent, Proficient, Advanced and Master.
Built for teams of every size
Owners and managers get the same practice tools as their reps, plus a view of the whole team.
Invite and manage seats
Invite reps by email or invite code, set roles, and add seats as the team grows.
Assign practice
Assign a skill to a rep with a due date, then see when it’s done.
Team dashboard
Skill trends, top performers and recent activity across the team.
Team reports
Generate a printable report with an executive summary, skill breakdown and recommendations.
Compare progress
See each rep’s strengths and focus areas side by side with the team.
Player-coach seats
Managers can practice alongside their team, or manage without using a seat.
Practice your next conversation today
Free during beta. No credit card. Your first call takes about five minutes to set up.